Family Jewels

and marble accents. To ensure customer service and provide sales professionals

with ongoing training, part of the second floor is used as a training area

while the other part houses two craftsmen jewelers, a watchmaker and a jewelry

designer.

style='mso-bidi-font-size:10.0pt'>"This new store has three times the

showcase space versus what we currently have in Sanibel and will allow us to

carry more inventory and encompass more of what we want to do," says

Scot.

text-autospace:none'>Precious Gems

style='mso-bidi-font-size:10.0pt'>For these two businesses, jewelry is all in

the family. But the success comes less from the merchandise, than from the way

they do business. Whether working with precious stones, watches or gold, thanks

to innovative concepts and forward thinking, both Yamron Jewelers and Congress

Jewelers continue to bring the best of the glamour, excitement and quality of

the jewelry business to the forefront of Southwest Florida.

style='mso-bidi-font-size:10.0pt'>

style='mso-bidi-font-size:10.0pt'>Helena Finnegan is a Fort Myers-based

freelance writer.