A Gradual Evolution

Conway has tightened up her business considerably since her seminal year in 1999 when revenues reached an all-time high and profits an all-time low. She feels secure, even in a slow economy, that her business plan for a lean, mean company will carry her through the next 18 months. “What I’m dealing with now,” she says, “is the 19th month.”

Susan Holly is a freelance writer and editor based on Sanibel. She writes frequently about technology.