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| The Risk Takers Editorial Staff |
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Sometimes changing careers becomes imperative. Markets change. Family situations shift. A job no longer satisfies.style="mso-spacerun: yes"> A career switch may be tough, but those who have done it—and not only survived but prospered—say the emotional and physical investment is well worth making. Here’s how four Southwest Florida business professionals who created new professional identities for themselves. A new career? No objection here. Five years ago, Otis Mehlberg faced a turning point. Would he continue to capitalize on his law degree as a district attorney in Wisconsin’s Rock County? Or should he rescue his brother’s cultured marble art business in Fort Myers? He weighed the payoffs of his steady job versus the dissatisfaction of continuing to work in a field that wasn’t making him happy. Then 32, Mehlberg asked himself, “How will I feel when, 20 years from now, a younger person asks me if I’m fulfilled? Is the security worth the loss?” He sought the counsel of his father and two career attorneys. Without exception or hesitation, they said, “Go!” He decided that if a career only means money, rather than helping people, he’d missed the point. With that, Mehlberg started working in his brother-in-law’s cultured marble production shop. He later bought into the business and, with the equipment he already had, turned the company’s focus to the manufacture of solid-surface countertops. The next step will be taking the company, StoneRich Inc., into the high-end market for kitchens and master baths with a new technology called engineered stone. It helps that the company is in a segment of the market that’s roaring along at 20 percent growth a year, Mehlberg admits. Customers also appreciate that the company’s president used to be a prosecuting attorney. “It lends credibility,” he notes. StoneRich makes 80 percent of sales, virtually all from referrals, directly to homeowners. Having worked in sales before getting his law degree, Mehlberg understood the value of going all out for customers. His policy of using his business to help others continues to guide the company and its 14 employees. Sales are poised to double again this year. To others considering switching careers, Mehlberg offers this advice: Be teachable. “I’m not bright enough to come up with all the answers,” he says. “But I can listen, take an idea I’ve heard from any person anywhere, and make it better.” Taking risks builds confidence. Over and over, Debbie Briscoe of Fort Myers has taken on reasonable risks, confident that should a venture flag, she will be able to come out from under. Her confidence grows each time she steps outside her comfort zone and succeeds. Through the 1990s, Briscoe metamorphosed from a paper jockey in the billing department of a private, 12-member internal medicine practice into the business development manager for Columbia/HCA, which managed three hospitals and 600 doctors. Along the way, she transformed antiquated paperwork procedures into efficient, technology-driven systems. She invented and refined, then taught her employers how to upgrade their practice. “I love to map a route to a desired result where steps along the way don’t yet exist,” says Briscoe. But she did her job a little too well: The company laid her off because her position was no longer needed. Briscoe’s next venture, an 18-month position she termed the best she ever had, was collaborating with an MBA classmate and chief executive officer of a dot-com on a local Internet startup called Whoodoo Studios, a Fort Myers-based search engine. She took a pay cut to work 24-7 as a stakeholder, vice president and director of public and investor relations. Climbing another learning curve, she applied canny business acumen, developed a sales team and foresaw online advertising strategies that would end-run around the coming industry nosedive. Still, funding dried up. Reassessing in 2001, Briscoe decided her next priority was to balance her professional and personal life. As a now single mother of two, she looked to Gartner Inc., a global information technology research firm, for a simpler role where she had only to manage herself and clients, not an entire company or hundreds of workers. As a 36-year-old global account manager in Gartner’s Fort Myers office, she’s still in the business of fixing clients’ problems. This time, she’s taking Fortune 100 companies’ information technology into 21st century. But this time, her salary is based on commission. “Working without a salary is a different risk and requires a different mindset,” Briscoe says. Briscoe’s rapport with company executives recently landed a promotion and two major Gartner corporate accounts. “I’ve never been afraid to try new things,” says Briscoe, who put herself through graduate school. “What I’m doing now is dynamic, a good match for me.” With her current 40- to 50-hour-a-week job on track, the next step is a doctorate in business and information technology. She offers these words of advice for professionals considering a jump to another career. “The best you can do is make a decision based on current knowledge and gut feeling,” she says. “If you make a mistake, you can benefit. Just harden your skin and grow.” Experimenting with various professions. Bill van arsdale’s only regret is that he didn’t discover his current career sooner. It wasn’t for lack of experimenting. His eclectic route has included segments as a schoolteacher, business phone system consultant and salesman, home renovator, treasure hunter and producer of video travel guides. “You never know what a business is until you get into it,” he says. Van Arsdale learned that he makes more money in sales than in production. Now, at 50, established as a residential realtor with Premier Properties (specializing in his family’s home base of Old Naples and Port Royal), he treasures his network of friends, neighbors and colleagues. Still, he notes, “It’s not who you know. It’s who likes you.” The goal is to invite clients to consider him as their personal realtor. With a family and the future expense of putting his three children (aged 2, 11 and 13) through college, Van Arsdale has postponed taking his ideal, permanent job: traveling to beautiful places, dressed in shorts and T-shirts (which he got a taste of when he worked as a videographer and treasure hunter). He’s curtailed his travel to a circuit of exquisite homes in Naples. By putting in 50-hour, seven-day weeks, he’s made it work. The payoff: a life offering daily opportunities to meet people from around the world. Van Arsdale’s eclectic professional experience shapes some unusual marketing strategies. He publishes the Old Naples Restaurant Guide, in which he’s the only realtor advertised. He sets clients’ houses apart by providing a walk-through video available on cassette and, soon, on his Web site at www.billvanhomes.com. Van Arsdale believes everyone lives through high and low points in their careers. It takes faith to survive them. “Fear is part of the human condition,” he observes. “And the one thing I’ve learned is that the only antidote for fear is faith.” Taking time for transition. Former real estate appraisers, teachers, athletes and computer executives make up part of the Grubb & Ellis/VIP-D’Alessandro team in Fort Myers. They’ve brought a wealth of lessons learned from past lives to start from scratch in a career that requires experience. And John Kremski is no different. By his last semester in college, Kremski, now 44, knew his future lay in commercial real estate sales. But it took almost 20 years to get there. He started as a residential real estate appraiser and quickly moved into city planning, where he rose from assistant planner to director of planning for the city of Fort Myers. He could have retired in that job. Instead, Kremski asked himself, “Do I want to do this for the rest of my life?” Kremski liked meeting with developers and community groups on large-scale economic development projects. And he recognized the value of working with influential decision-makers. But he wanted more challenge and room to grow, even if it meant taking the plunge from a steady salary and municipal benefits to the uncertainty of working on commission as an independent contractor. At that point, he says, “You hold your nose and jump.” Now, two years into his new career as a commercial real estate adviser, Kremski admits he’s a bit surprised that it took nearly that long to complete the changeover, even powering along at 60 hours a week. He’s kept up independent consulting work as a planner through the transition. Planning, which contributed half of his first-year income, will represent just one-tenth of his time in his third year as an adviser. “What planning I do now helps clients and friends or leads to new real estate business, which is much more fun,” he says. Changing careers has been harder than he anticipated. Yet Kremski thrives on the technical challenge and highly competitive environment of commercial real estate. He finds his established network of contacts helpful. The biggest advantage, though, is “knowing how to get around the real estate market.” Despite a current shortage of “appropriately priced” commercial properties, he’s satisfied with his results and foresees no limit to opportunities for growth. With any new endeavor, it’s easy to get discouraged and retreat to a safety net. Yet Kremski has taken his own best advice: “Never give up,” he says. “Have confidence. And be ready to tackle anything that comes along. Because everything changes.” Ten Tips for Surviving a Major Career Change Experts Melinda Milas and Patricia Varley offer essential help for handling a job transition. Vilas is co-owner of Sarasota-based Coach U and Corporate Coach U, the world’s largest virtual training school of personal and business coaches, with 6,500 students in 36 countries. Varley is a Naples-based business and personal coach who works with individuals, groups, organizations and business owners. Focus on the positive. Viewing unanticipated career shifts as bad will block progress. See each experience as a gift that will move you into something better. Be patient. Understand that moving into a new career has stages. These include: endings, or letting go of the past; a void or period of uncertainty; and new beginnings in starting a fresh career. Take the focus off yourself. This may seem like odd advice, but consider how attractive needy looks. If you ask others how you can support them, they naturally will want to support you. Know what you love to do. And if you don’t, try to uncover it. Take care of yourself. Focus on the inside. Allow time to discover personal priorities and values. That which inspires passion will also motivate and move you forward. Practice extreme self-care. Do one simple thing each day that revitalizes and brings joy. Define a professional mission. Identify unique talents and skills, and ways you can share these with others, laying the groundwork for effective marketing. Clarify new goals and intentions. Develop a strategy to take you where you want to go. Transition presents a prime opportunity to create satisfying life work and fulfillment. Reach out for support and guidance. Find a trustworthy friend, colleague, family member or professional coach. No one need navigate change alone. Send thank-you notes. Express gratitude for ideas, leads, insightful advice or help as a sounding board. You’ll be appreciated and remembered. | ||