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Onward Christian CompaniesBy: Katie S. BetzJesus is the spiritual CEO at a growing number of Southwest Florida businesses. |
Attorney Pringle, a born-again Christian, asks one questions when ethical situations come up in his practice: What would Jesus do? Pringle knows the gap between right and wrong is enormous in the legal system. It's a struggle he faces on an almost daily basis. "I have many opportunities where I can compromise my moral standards and still be within the boundaries of the law," says Pringle. When those situations come up, the veteran lawyer asks himself whether he'll abide by the legal standard or Jesus' standard. It's the latter that always wins.
"It's hard to stick to your standards," says Pringle. "In today's world, the ends tend to justify the means. That's not necessarily how to reach a conclusion in moral standards. I don't get preachy. I just say you need to find another lawyer."
At the end of the day, a business' success is determined by profits. And by secular standards, Priority Marketing is doing well. It represents some of the area's largest companies. and just moved into a larger office space to accommodate the growing business. But for Christian companies, turning profits is secondary to serving God.
"I'm not at all motivated by money," says Priority Marketing's Hansen. "I think the Lord has blessed my business so I can turn around and help others."
Phil Borchmann contributed to this article