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Photography courtesy of Clyde Butcher
 
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Clear Focus

By: Johannes Werner


Photographer Clyde Butcher's stay-small strategy returns big profits.

Is there a chance Clyde Butcher would give up the Everglades location? No way. Although he is headquartered in the middle of Florida’s biggest swamp, customers come flocking from halfway around the globe to soak in the atmosphere of Orchid Isle, the former orchid farm on which the gallery is located, and buy the company’s products.

"We have a guy from Los Angeles who flies his jet to the Everglades just to see us," Butcher says.

On one day, two couples, one from Miami and one from Naples, each bought a large print at Big Cypress at the same time. "They looked at each other and said, ‘Isn’t this a strange place to have a gallery?’" Butcher recalls. "Well, we’re the No. 1 destination in Collier County, and there’s a geographical reason for it," he adds with a grin.


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