More Than a Home

>>At the start of the season, one real estate team set out to make a splash with an extravagant open house in ritzy Port Royal that showcased not only the $11.9 million home but also luxury yachts, fast cars and fine food.

The invitation-only list included the top 100 brokers in Naples and their

clients, plus customers of the new

Bentley Naples, MarineMax-Naples and Gibraltar Private Bank & Trust. Goff, Prebish, Giordano & Associates spent approximately $10,000 for the three-hour event, which attracted about 200 people.

Four boats-from 27 to 44 feet-were brought to the waterfront home. Out front, along with valet parking, was a Bentley Continental GTC convertible, Aston Martin Vanquish S, Jaguar XK8 convertible and Range Rover Sport Supercharged. Hors d'oeuvres by Wynn's were served on china, with white linen and crystal glasses.

"Part of our goal was to get clients we maybe wouldn't get through the house by using other high-end-type business in the area and their clients," says Joshua Giordano.

Showcasing the mansion in a party setting had several goals, including displaying how potential buyers could entertain in the home. "It's really selling a lifestyle; making someone feel like they're at home," says Richard Prebish.

It also shows the extents to which some agents and builders are going to entice buyers. Although the house at 801 Spyglass Lane didn't immediately sell, the agents say the party was worth it in boosting their firm's profile.

"We're the new kids on the block trying to get into that area," says Charles Goff, whose team is affiliated with Amerivest Realty. "It shows how far we're willing to think outside of the box. Anybody can throw it in the MLS [Multiple Listing Service] and put a sign out front."

In the recent past, sellers could do essentially just that and find plenty of buyers. This season, big events are being held in communities to promote the homes and raise good will.