Business Class

>The thought put into gift giving this time of year allows you to show off your creativity, and can result in lasting positive effects for your business.

In the past, I have purchased DVDs with picturesque sunsets for clients, along with a note inviting them to visit Southwest Florida. Who from the Northeast or Midwest wouldn’t enjoy a Florida sunset on their big screen in the middle of winter?

Edible gifts, gift cards and charitable donations also are options to consider.

Gourmet food baskets, chocolates and cookie bouquets are easy to share with the entire office. With so many mail-order options, you can select items that showcase your company’s creativity.

Gift cards work well, especially from stores the clients frequent. Whenever you can show someone that you’ve paid attention to his or her preferences, it goes a long way toward building a strong relationship.

Giving a donation to a worthy cause on the behalf of the client shows that you care about others. Just be careful to select an organization that your client would want to support.

Remember that the wrong type of gift—whether it’s in an inappropriate price range, against the company policy or taboo—could harm a business relationship.

Some companies have a "no gift" policy, and it could lead to an embarrassing situation if they must refuse your gift. I recommend calling the HR department to inquire about gift-giving guidelines before sending your present. If they can accept gifts, be aware of the cost. Typically, $25 is a good price limit for gifts given to individuals. For a group gift, the amount can be based upon the number of employees; however, it’s best to refrain from overdoing it.

Whatever gift you decide upon, it should be in good taste and memorable, and it shouldn’t put your client in an awkward situation. Your gift is a reflection of you and your company’s good name.