Business Class

Do you Twitter? Are you on Facebook? Is LinkedIn your virtual business network? If so, you’ve undoubtedly encountered people whose social media manners leave something to be desired. Just as cellular-phone usage and text messaging prompted new rules of etiquette, social media requires that you follow some guidelines while using some good old-fashioned common sense.

First of all, just as you should not make cell calls during business meeting, you shouldn’t “tweet” or check Facebook either. Turn the BlackBerry on silent, or better yet, turn it off.

Exercising basic consideration for others through courtesy, respect and honesty is a sound practice.

Many people jump into the social media world without thinking about the repercussions of their actions. They immediately want to sign up as many friends as possible—to reach the greater potential of people to “sell” to—and wind up forgetting about the importance of establishing a relationship with someone before soliciting their business. If you’d like to add someone to your network (or “friend” him or her), send a request with a personal note typed in. It takes only a few seconds and is a great way to make a good impression.

Next, I say, “Give first, then take.” Provide valuable content when you’re communicating. In other words: Don’t announce that you’re shopping unless there’s a great sale that may benefit those who will read it. No one cares if you’re driving to pick your kids up from baseball unless you’re letting them know about an accident that could delay their drive home from work. Instead, share your knowledge, be an expert in your field and give your “followers” or “friends” insights that are beneficial to them.

They are more likely to want to do business with you because you’ve earned their trust and respect.