Choosing the Right Color for Your Business

Knowing the feelings behind these common colors can help you better connect with consumers.



It doesn’t matter how well your product works or business operates if it doesn’t visually appeal to consumers. The best way to do that? With the right color, a Webpage FX infographic suggests. The illustration shows that 84.7 percent of consumers “cite color as the primary reason they buy a particular product.” Eighty percent of people believe “colors increases brand recognition,” while nearly half are more attracted to ads that aren’t plain black and white.

Below are a few subconscious effects common colors have, according to Webpage FX, so you can pick the right one to represent your business or product.

Red

Key effects:

  • Stimulates appetite
  • Demonstates urgency (think clearance sales)
  • Increases heart rate

Businesses using this color:‚Äč

  • CNN
  • McDonald’s
  • Target

 

Yellow

Key effects:

  • Signifies optimism
  • Grabs attention
  • Demonstrates clarity

Businesses using this color:

  • Best Buy
  • Hertz
  • Nikon

 

Blue

Key effects:

  • Feels productive but not intense
  • Creates security and trust
  • Signifies calmness and serenity

Businesses using this color:

  • American Express
  • Facebook
  • Walmart

 

Orange

Key effects:

  • Shows aggression and excitement
  • Creates call to action
  • Represents cheerfulness and confidence

Businesses using this color:

  • Amazon
  • Harley-Davidson
  • Payless ShoeSource

 

Green

Key effects:

  • Signifies health and wealth
  • Promotes relaxation
  • Represents growth, fertility and nature

Businesses using this color:

  • Animal Planet
  • Starbucks
  • Whole Foods Market

 

Purple

Key effects:

  • Feels royal and wise
  • Calming and soothing
  • Represents imagination and creativity

Businesses using this color:

  • SyFy channel
  • The Willy Wonka Candy Co.
  • Yahoo

For more information on colors to use in your marketing, click here.