Podcast: Mastermind, Episode 45

Heather Christie shares how to create strategic alliances and referral partners and what to avoid.




Who are the partners your business needs? Are you making the connections and taking advantage of strategic partnerships possible in your network?

In this episode of Mastermind, Heather Christie lays out the importance of strategic alliances and referral partners for entrepreneurs, while sharing a recent personal story about “Bob," to show how badly referrals can go if you don’t do your homework, offer value, and develop relationships instead of just “deals.” Tune into the latest episode of Mastermind here or on iTunes.

Mastermind is a podcast series hosted by Heather Christie in partnership with Gulfshore Business magazine. Christie, an executive and leadership coach and president of Evolve Global, conducts exclusive interviews with executives, as well as offers her insights and success strategies. Featured guests include Southwest Florida Community Foundation CEO Sarah Owen and United Way President Cliff Smith.