2017 Content-Marketing Trends

Share on facebook
Share on twitter
Share on linkedin

More and more businesses are turning to content marketing as a way to promote their brands.

In fact, 39 percent of businesses are planning to increase their content-marketing spending over the next twelve months, according to a 2017 B2B Content Marketing Trends report.

If you’re one of those companies, here are four content-marketing trends, revealed by the report, to help you plan your delivery.

1.) 73 percent of marketers say they will implement content marketing as an “ongoing business process,” instead of a momentary campaign, to increase success.

2.) The top five content-marketing tactics used by business-to-business marketers are: social media content (83 percent), blogs (80 percent), email newsletters (77 percent), in-person events (68 percent), and e-books (65 percent).

3.) 93 percent of business-to-business marketers mostly use email to distribute content. LinkedIn is the next most-popular distribution vehicle, at 89 percent.

4.) 84 percent of marketers use paid social media promotion to help get their messages out.

Audiovisuals are also becoming another content-marketing tactic, with 60 percent of business-to-business marketers implementing pre-produced video. This Southwest Florida-based production company has already helped some local businesses with this.

For the full report, click here.

GET SOUTHWEST FLORIDA'S BEST VIEW OF BUSINESS STRAIGHT TO YOUR INBOX.

You May Also Like

Post-high school education on the rise

Little by little, Southwest Florida’s workforce is getting more skilled. The FutureMakers Coalition is an initiative by local leaders to raise the overall education level...

The Economy, the Pandemic and FGCU

The last 18 months have been an economic roller coaster for Southwest Florida. One would be hard-pressed to find any economist or soothsayer who predicted...