Social media is a great way for businesses to connect with consumers, but it can be difficult to find the right strategy for producing content. If you’re planning to up your social media game in 2017, check out this year’s top three trends, according to Business 2 Community (B2C), to help you focus your strategy.
Live streaming video has become increasingly popular with viewers. So much so, a number of social media platforms have developed their own video-streaming services, such as Instagram, Facebook, and Periscope by Twitter. YouTube is still frequently used by consumers, and 48 percent of marketers are planning to promote content via the video-sharing site in 2017, B2C says.
Chatbots, or “a service powered by rules and sometimes artificial intelligence that a person can interact with via a chat interface,” according to Chatbots Magazine, are also on the rise. This service can be used for tasks like retrieving data or answering quick customer-service questions. The feature is reportedly available via Facebook Messenger.
Snapchat popularized disappearing content by letting users post quickly expiring videos, and since then, other social media outlets, such as Instagram, have followed suit. Major companies like National Geographic have been known to use the Instagram “stories” feature to share behind-the-scenes footage and other bits of information, and more businesses will likely come on board this year, B2C predicts.
For more of this year’s social media trends, according to B2C, click here.