A Florida native and FGCU graduate, Jessica Varnes serves as the marketing director for, an e-tailer of premium natural health products. While overseeing the overall e-commerce strategy and the team that implements package design, branding and communications, Varnes says her broader goal is education.

“With a legacy rooted in regenerative agriculture, Mercola is dedicated to providing premium natural health products made with clean ingredients to help our customers take control of their health,” she says. “My goal here is to educate the public on the far-reaching benefits of regenerative agriculture and the natural approach to health and wellness.”

A runner and Savage Race enthusiast, Varnes is an active supporter of Girls on the Run SWFL, a program designed to inspire girls to embrace their inner strength. She is also a longtime member of North Naples Church, where she serves on the membership committee and connections team providing new member orientations and tours, and greeting constituents.

What are your future aspirations?

I plan to continue growing within Mercola and take on additional leadership opportunities that allow me to further develop the Dr. Mercola brand. My goal is to continue bringing clean, innovative products to market—products our customers can trust to help them take control of their health.

What makes Southwest Florida such a vibrant region for people to live, work and play?

Since moving to Southwest Florida in 2005, I have seen tremendous growth both in residential and commercial building. The state’s tax benefits and year-round sunshine make for the ideal place to create a balanced life of work and play. They’re appealing for recruiting talent as well.