Choosing the Right Color for Your Business

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It doesn’t matter how well your product works or business operates if it doesn’t visually appeal to consumers. The best way to do that? With the right color, a Webpage FX infographic suggests. The illustration shows that 84.7 percent of consumers “cite color as the primary reason they buy a particular product.” Eighty percent of people believe “colors increases brand recognition,” while nearly half are more attracted to ads that aren’t plain black and white.

Below are a few subconscious effects common colors have, according to Webpage FX, so you can pick the right one to represent your business or product.

Red

Key effects:

  • Stimulates appetite
  • Demonstates urgency (think clearance sales)
  • Increases heart rate

Businesses using this color:

  • CNN
  • McDonald’s
  • Target

 

Yellow

Key effects:

  • Signifies optimism
  • Grabs attention
  • Demonstrates clarity

Businesses using this color:

  • Best Buy
  • Hertz
  • Nikon

 

Blue

Key effects:

  • Feels productive but not intense
  • Creates security and trust
  • Signifies calmness and serenity

Businesses using this color:

  • American Express
  • Facebook
  • Walmart

 

Orange

Key effects:

  • Shows aggression and excitement
  • Creates call to action
  • Represents cheerfulness and confidence

Businesses using this color:

  • Amazon
  • Harley-Davidson
  • Payless ShoeSource

 

Green

Key effects:

  • Signifies health and wealth
  • Promotes relaxation
  • Represents growth, fertility and nature

Businesses using this color:

  • Animal Planet
  • Starbucks
  • Whole Foods Market

 

Purple

Key effects:

  • Feels royal and wise
  • Calming and soothing
  • Represents imagination and creativity

Businesses using this color:

  • SyFy channel
  • The Willy Wonka Candy Co.
  • Yahoo

For more information on colors to use in your marketing, click here.

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