At its regular board meeting Tuesday, Collier County commissioners adopted a proclamation recognizing Jack Wert for his many years of outstanding service in leading the county’s tourism marketing efforts and making the Paradise Coast an international destination. Wert retired this fall after serving as the county’s first tourism director since December 2002.
“This is a wonderful opportunity to say thank you to a great leader and part of Collier County for 19 years,” said Commissioner Andy Solis before reading the proclamation, noting that the county benefited from Wert’s wisdom in guiding the tourism recovery efforts in overcoming natural and economic adversities such as red tide, the Gulf oil spill, wildfires, hurricanes, the Great Recession and the coronavirus pandemic. “Over the course of his employment, Jack Wert and his team of destination marketing professionals were responsible for attracting a total of 30.97 million visitors to Collier County and the collection of $348 million in tourist development taxes, providing for an economic impact of $29.7 billion benefiting the businesses and residents of the county,” the resolution reads in part.
Wert retired effective Sept. 30 from Naples, Marco Island and the Everglades Convention & Visitors Bureau and handed the agency’s reins to Paul Beirnes, who was serving as deputy director.