Crumbl Cookies celebrated the grand opening of its Cape Coral store, which followed one in North Naples as the second in Southwest Florida, with at least two more being planned.
What began near the Utah State University campus in Logan, Utah, with one location in 2017, has since surged to more than 700 locations across the country. The Fort Myers and Naples areas are next on the list to get one.
The latest location, 1519 NE Pine Island Road, Suite 150, is in the new Cape Coral Commons shopping center at the northwest corner of Del Prado Boulevard and Pine Island Road.
The chain’s takeout cookies are placed into what are becoming iconic pink boxes, which come in different sizes and prices. A single cookie costs $4.58.“Crumbl is different in the way we make everything from scratch,” said Tanner Olson, franchise owner and manager of the Cape Coral store. “We’re not pulling cookies out of a package. We have our mixers back in this corner. That’s where we mix everything from scratch. They’re fresh. All of our topping, our frostings, are fresh.”
A recent visit showed about 20 of Olson’s 70 employees bustling about the open-kitchen concept, with massive mixer bowls on display, just beyond the counter, and an array of see-through ovens spinning the cookies.
Crumbl is open from 8 a.m. to 10 p.m. weekdays and until midnight on Fridays and Saturdays. It is closed on Sundays, but at 8 p.m. each Sunday, the following week’s flavors are announced on Crumbl’s social media accounts and website, a practice that has developed a cult following, Olson said. The franchise changes out six of its flavors each week, although chocolate chip and a sugar cookie remain on hand permanently.
“Our motto here is taste weekly,” Olson said. “We keep things fresh. We keep the flavors changing, so you can come back the next week and try new flavors.
“It’s going to look like this every day. Every morning, we’re going to be busy frosting cookies. You’ll probably see us mixing. Our ovens are spinning, all day. We’re going to make a lot of people smile.”