Turning Leads Into Cash with Digital Marketing


April 03, 2019 to April 03, 2019
11:30 AM untill 01:00 PM


Turning Leads into Cash with Digital Marketing

By using social media and email marketing, you can generate leads, build relationships with prospects and close business.  The great news is these activities can all be handled online, using social media, email marketing, and a properly designed website and shopping cart - freeing you to manage your business while your marketing continues working for you non-stop in the background.

Topics Include:

  • What's a persona and why you need them for your digital marketing
  • Building a digital marketing campaign step-by-step
  • Creating an effective Facebook Ad
  • Changing role of email marketing in the digital marketing mix
  • Websites: Is your ready to do business?
  • Tying it all together and wrapping it up in a big red bow!

About Speaker Barbara Langdon:

Barbara is a SCORE mentor, small business owner, seminar speaker, Constant Contact Authorized Local Expert, and Goodwill Microenterprise Program Business Coach and Social Media Instructor.

For more than twenty years, Barbara has been helping small companies be successful using email and social media marketing to secure repeat business and referrals from existing customers.

Barbara is committed to educating small businesses and non-profits on how to make their online marketing efforts as effective as possible.  She also provides services for small businesses who want to outsource their Email and Facebook marketing to an expert.  In addition, she develops customized content for her clients including website content, blogs, e-newsletters and Facebook posts.


To learn more, register to attend, or make payment go to:  https://southwestflorida.score.org/take-workshop-21


Southwest Florida Enterprise CenterView map
3903 Dr. Martin Luther King Jr. Blvd., Suite 6
Fort Myers, 33916, FL, US

Additional Information




Susan Cuerdon


$25 in advance, $30 at the door. Discounts available.