Pure Green Juice and Smoothie Shop opened its first location in Southwest Florida at Surfside Shops, 2390 Surfside Blvd., near Starbucks and Club Palates, in Cape Coral. The location is locally owned by Brad Weiss and Michael Holmes who moved to Cape Coral full-time during the onset of the COVID-19 pandemic in March 2020. The menu includes handcrafted smoothies, açaí and pataya bowls, cold-pressed juices and shots, along with an oatmeal and toast line. The location will staff 15 to 20 hospitality positions. Hours are 7 a.m. to 8 p.m. Monday through Saturday, 7 a.m. to 8 p.m., and 8 a.m. to 8 p.m. Sundays.