Gulfshore Business Daily: April 10

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CRISIS MARKETING & SURVIVAL STRATEGIES

With so many unknowns on the horizon, we are all asking ourselves some tough business questions, especially with regards to marketing during these sensitive times. Gulfshore Life Media has asked nationally known marketing expert Ryan Dohrn to share 10 marketing survival strategies to help you not only survive COVID-19 but potentially thrive when this crisis subsides. This webinar is offered at no cost, as Gulfshore Life Media’s gift to its business partners. Can’t make it live? No problem. Sign up for free here and we will send a link to watch the replay. Dohrn is an Emmy-winning, best-selling business book author recognized by Forbes.com with the “Best of the Best” award for his business strategies. Dohrn’s focus is marketing, sales, leadership and team performance. His passion for sales and marketing has allowed him to touch half a billion dollars in revenue for companies in seven countries. He has held leadership roles at the Walt Disney Co. and is an internationally certified business coach. Dohrn has trained over 20,000 professionals and works monthly with companies in 15 business sectors.
 

FEDERAL RESERVE TAKES ADDITIONAL ACTIONS TO SUPPORT ECONOMY

The Federal Reserve on Thursday took additional actions to provide up to $2.3 trillion in loans to help ensure that the economy’s eventual recovery is as vigorous as possible. This funding will assist households and employers of all sizes and bolster the ability of state and local governments to deliver critical services during the coronavirus pandemic. The Federal Reserve’s role is guided by its mandate from Congress to promote maximum employment and stable prices, along with its responsibilities to promote the stability of the financial system. In support of these goals, the Federal Reserve is using its full range of authorities to provide powerful support for the flow of credit in the economy, employers of all sizes and communities across the country. For more details on these efforts, click here.
 

Photo courtesy of WINK News

PORT CHARLOTTE PUBLIX EMPLOYEE TESTS POSITIVE FOR CORONAVIRUS

A worker at a Publix supermarket in Port Charlotte has tested positive for the coronavirus. Publix confirmed Wednesday that the employee of the store on South McCall Road contracted COVID-19 but did not say when, nor did they disclose what interactions the employee had with customers. The employee, whose condition is unknown, will quarantine for 14 days and receive paid leave. Publix said they will notify, quarantine and give paid leave to any associates who came into contact with the employee. Publix recently installed plexiglass shields at registers, customer service desks, and pharmacies in every store. The store also took steps for social distancing and adjusted shopping hours, leaving time for employees to restock and clean the store. Story reported by WINK News.
 

Photo courtesy of WINK News

MARCO ISLAND BACKTRACKS ON PLAN TO REOPEN BEACH ACCESS AFTER RESIDENTS VOICE CONCERNS

After initially voting Monday to open one public beach access for an entrance and exit, Marco Island City Council walked back the proposal, which would have been effective next Monday. The decision was reversed after concerns by residents that the move would give a reason for more people to come into the area, putting people at higher risk. “It is clear that the social cost and community-wide anxiety triggered by the opening of even a single pedestrian beach access point is not worth the few walks on the beach it would provide for our residents,” according to a statement the city released Wednesday. Story reported by WINK News
 
 

Video courtesy of WINK News

 

HEALTH DEPARTMENT WARNS CORONAVIRUS PEAK WILL BE WORSE IF SOCIAL DISTANCING DOESN’T CONTINUE

What we do now during the coronavirus pandemic, will have serious impacts for everyone, warns Kristine Hollingsworth with the Florida Department of Health Collier County. “We know people are getting bored, but this is the most crucial time for us to maintain that stay-at-home order,” she says. As it stands, Florida’s coronavirus cases are expected to peak at the end of April, and Collier County’s peak will come two weeks after that. But Hollingsworth said that could change if we don’t hold the line by staying home and not congregating in groups. “Practicing social distancing now–not going to grandma’s house and celebrating Easter or Passover–not doing those things right now can help us mitigate our efforts today and in the future,” she added. “Proper social distancing will help us flatten that curve.” Story reported by WINK News.
 

FREE COVID-19 BUSINESS BOOSTER SEMINAR HELD APRIL 14

CONRIC PR & Marketing is hosting COVID-19 Business Booster, a free webinar designed to disseminate essential strategies for digital marketing, virtual meetings, and media messaging during these uncertain times. The webinar will take place from 11:00 a.m. to noon on April 14. CONRIC PR & Marketing president and chief marketing officer Connie Ramos-Williams will moderate the webinar that will feature the following marketing professionals from CONRIC as panelists: Jaimie Miller, vice president of marketing; Javier Fuller, vice president of web development, and Josh Milton, vice president of media relations. To register for the free COVID-19 Business Booster webinar, click here. Space is limited. For more information, contact CONRIC PR & Marketing at (239) 690-9840 ext. 1001, info@conricpr.com or visit ConricPR.com.
 

On April 7, Vineyards Country Club donated lunches to more than 125 Physicians Regional associates

CHARITABLE NOTES

Southwest Florida businesses donate food to frontline workers

Angelina’s Ristorante provided meals to healthcare workers at Naples Community Hospital’s Bonita Springs Emergency Room department on Wednesday. The restaurant is seeking donations to expand its effort. Donations will help cover the cost of the food. The restaurant will make no profit on the donations or food service to the healthcare workers. Guests who wish to donate can do so while completing an order online here. Additionally, Angelina’s has temporarily transitioned to carry-out only, offering a special curbside menuVineyards Country Club is donating approximately 400 meals for associates of Physicians Regional Medical Center (Pine Ridge) and NCH Healthcare System (North Naples). Meals were distributed on Thursday at Physicians Regional Medical Center – Pine Ridge. More meals will be distributed at NCH – North Naples Hospital at 11:30 a.m. today. On Tuesday, Vineyards Country Club donated lunches to more than 125 Physicians Regional associates. Jay Hartington, Marissa Collections CEO, and Tony Ridgeway, Ridgeway Bar & Grill Owner, united to deliver over 200 meals for lunch from Ridgway Bar & Grill to the emergency room staff at the Naples Community Hospital on April 3. Marissa Collections invites the public to join in its efforts of giving back by donating to NCH Healthcare System here or sponsoring a meal by choosing a local restaurant and coordinating delivery with Director Paula DiGrigoli at Paula.DiGrigoli@nchmd.org. Marissa Collections has started a social media hashtag, #MCGIVESBACK, to celebrate these charitable endeavors. The NABOR HELPS Fund Meals for First Responders and Front-line Healthcare Professionalscampaign began on Monday, and a donation opportunity is now available on the NABOR website with a password-protected donation link. Non-NABOR members, including the public, must select the “Non-Member Sign-Up” link on the payment login page. Donations can also be made by contacting the five participating restaurants—Noodles Italian Café & Sushi Bar, Larry’s Lunchbox, Boston Beer Garden, Sophia’s Ristorante Italiano, and Rusty’s Raw Bar & Grill—directly. The organization hopes a boost in private donations will allow this free meal program to be enjoyed by more of the 7,000 professionals who are on the frontline of the coronavirus epidemic in Collier County. 
 

St. Matthew’s House breaks record feeding the hungry

After feeding a St. Matthew’s House record of 387 families on Tuesday, the organization fed families again from 1-5 p.m. on Thursday at its donation center at 2601 Airport South Road in Naples. The bags of food included fresh produce, bread and diapers. For more information, click here
 
 

Video courtesy of WINK News

After closing due to COVID-19, Naples business helps local shelters in need

One Southwest Florida business knows places like shelters need a boost when supplies are low. Even though her doors are temporarily closed and her sales are down, the owner of Audrey’s of Naples is donating some of what she earns to the Shelter for Abused Women and Children, which is especially in need during the coronavirus crisis. “If we can all help lift each other up during this time, we can be so much stronger and empowered and better for it when we come out on the other side,” Quenby Tyler says. “It’s a cause that’s near and dear to my heart.”  Tyler hopes other local business owners will follow her lead and also donate. Story reported by WINK News.
 

Donations needed for COVID-19 relief fund

The Southwest Florida Emergency Relief Fund is collecting private funds to be used in the region to help neighbors with food, shelter and basic human needs due to the economic challenges caused by COVID-19. The fund will complement the work of public health officials and expand local capacity to address the outbreak as effectively as possible. The Southwest Florida Community Foundation is administering the fund and is partnering with the United Way of Lee, Hendry, Glades and Okeechobee Counties to distribute the funding to nonprofits working with those most affected. The first distribution of $30,000 was made to the United Way for frontline food distribution to the nonprofits serving the public which is the greatest need based on informal research and community input by local nonprofits. Donors can give online at FloridaCommunity.com or text GIVESWFL to 444999. Other ways to give include contributions from required minimum distributions (RMD) from Individual Retirement Accounts. If you are 70½ and eligible to receive your RMD, you can gift up to $100,000 to charity. For more information email give@floridacommunity.com. Contributions are tax-deductible as allowed by law.  

IN THE KNOW

Seagate Development begins off-site work for NeoGenomics new headquarters 

Seagate Development Group has begun off-site work in preparation for construction of NeoGenomics’ new global headquarters, located just west of Interstate 75 and north of Alico Road along Three Oaks Parkway in Fort Myers. The scope of this project includes site clearing, underground utilities installation and roadway improvements. The project kicked off with site clearing and involved importing 11,334 cubic yards of fill material to bring the site to its needed elevation. Utility installation is currently underway and slated to be completed by the end of April. Upcoming roadway improvements will help provide access to the site and include the addition of two new roads—NeoGenomics Way and Assay Avenue. The $60 million headquarters will be Seagate Development’s largest civil project to date. Seagate serves as the developer, construction manager and site contractor for the project. Other trade partners include architectural and design firm Studio +, engineering firm Hole Montes, Inc. and general contractor DeAngelis Diamond. The state-of-the-art facility is scheduled to be completed by the end of the third quarter of 2021.
 

Elmquist Eye Group

Elmquist Eye Group offers telehealth eye care services

Elmquist Eye Group is now offering telehealth services for patients with conditions that do not require an in-office exam. Offered via a HIPAA-compliant platform, Elmquist Eye Group’s telehealth consultations are intended for ocular conditions that can be diagnosed and managed virtually. Virtual visits can also help determine if a patient’s symptoms require urgent treatment or further evaluation. For other serious issues and for those experiencing pain or vision loss, Elmquist Eye Group is still providing in-office care at its Fort Myers location. Its Cape Coral office is temporarily closed during this time. The practice is temporarily postponing non-emergency eye exams, as directed by the Centers for Disease Control and the American Academy of Ophthalmology to safeguard patients and staff and prevent the spread of COVID-19. For more information, visit elmquist.com
 

Food by DeRomo’s

Promenade at Bonita Bay venues expand takeout services and inclusions

Three Promenade at Bonita Bay venues have expanded their takeout services and inclusions during the COVID-19 pandemic. Roy’s is providing daily carryout. Customers can call (239) 498-7697 to place their order between 2 p.m. and 8 p.m. for curbside pickup between 4 p.m. and 8 p.m. Through April 30, Roy’s will accept any valid gift card for up to 50% off the customer’s food order. If it is not a Roy’s gift card, the customer must provide the card number, pin and telephone number upon purchase to confirm the card balance. Molino’s is offering limited-menu carryout service every day from 3 p.m. to 8 p.m. Customers must call ahead at (239) 992-7025 or place their order at MolinosRestaurant.com. They can also request delivery via Grubhub or DoorDash. DeRomo’s Gourmet Market & Restaurant is also open to its restaurant, catering and market customers for orders, shopping and curbside pickup. For food options, click here. For beverage pricing, click here and here. Customers can call (239) 325-3583 to place an order and pick it up at the cul-de-sac in front of the restaurant. Orders take between 30 and 45 minutes to prepare. DeRomo’s Gourmet Market is open Monday through Saturday from 10 a.m. to 6 p.m. and Sunday from 10 a.m. to 4 p.m. for shopping, carryout and curbside service. For a full takeout menu, click here. Customers can call (239) 450-1075 or (239) 325-3583 to place an order and pick it up by the fountain in front of the market.
 

Crowne Plaza Fort Myers at Bell Tower Shops Receives 2020 AAA Best of Housekeeping award

Crowne Plaza Fort Myers at Bell Tower Shops has been recognized by the American Automobile Association (AAA) with a 2020 AAA Best of Housekeeping designation for its superior inspection cleanliness scores. According to AAA, this designation is earned by only 20% of AAA’s inspected member properties. The designation signifies that the hotel’s cleanliness scores significantly surpassed AAA’s requirements. Crowne Plaza Fort Myers at Bell Tower Shops recently completed an extensive renovation of its guest rooms. Its fresh, new rooms feature new furnishings, mattresses, carpeting, wall covering and large screen high-definition televisions. Guest room bathrooms were reconstructed to offer new walk-in showers.
 

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