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Hard Rock rendinging

Hard Rock International plans to build a second guitar-shaped hotel on the Las Vegas Strip it announced with its pending $1.075 billion purchase of the Mirage hotel’s casino operations. The deal is expected to close during the last half of 2022, according to company officials.

“We are honored to welcome the Mirage’s 3,500 team members to the Hard Rock family,” Jim Allen, chairman of Hard Rock International, said. “When complete, Hard Rock Las Vegas will be a fully integrated resort welcoming meetings, groups, tourists and casino guests from around the world to its nearly 80-acre center-Strip location.”

The South Florida-based hospitality and entertainment company will enter into a long-term lease agreement with VICI Properties Inc., which is in the process of purchasing the Strip property from MGM Growth Properties in a reported $17.2 billion deal expected to close next year.

Owned by the Seminole Tribe, Hard Rock International opened the world’s first guitar-shaped hotel in 2019 in Hollywood. The tribe operates six hotels in the state, including the Seminole Casino Hotel in Immokalee. After rebranding the Mirage, Hard Rock’s first presence on the Strip, it plans to build what a rendering shows to be a purple guitar-shaped tower with six beams pointing skyward.

Prior to 2020, Hard Rock International had no previous involvement with the former Hard Rock Hotel & Casino in Las Vegas. It purchased the licensing and naming rights for Hard Rock Hotel & Casino Las Vegas in May 2020 and vowed to bring the iconic brand to the Strip when the right opportunity presented itself. 

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