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On Your Mark …

Ferrari is one of the world’s most sought-after luxury vehicles, with its uncompromising identity, racing capabilities and notorious exclusivity. Now, the Italian sports car manufacturer is expanding its offerings in Naples.

Located at 11291 Tamiami Trail N., the New Country Ferrari of Naples dealership features 58,000 square feet of the sophistication for which the sports car name is known.

“Much like the Ferrari brand, the facility offers a dynamic customer experience,” say Pete Beylo and Jon Penney of Penney Design Group, the dealership’s architects. “The dealer team wanted to provide a luxurious experience for clients, starting with the vast expanse of Barcelona site pavers complemented by manicured landscaping that welcomes guests, down to the interior furnishings and woods—all of which are custom-fabricated and imported from Italy.”

Opened in December, Ferrari of Naples offers two floors of product display space, dedicated lounges and evidence of the brand’s rich history.

“The concept is that we are a unique ‘Official Ferrari Experience Center,’ centered around showcasing and servicing some of the world’s most unique and finest automobiles,” says Helder Rosa, general manager of Ferrari of Naples. “From one of our few VIP lounge areas—where you can sit back, relax and enjoy an espresso in a distinctive library filled with official Ferrari memorabilia—or while browsing our 40-car indoor showroom, we welcome you.”

The thoughtful surroundings are sure to keep sports car enthusiasts busy. Directly adjacent to the library is the studio’s atelier, where guests can customize their rides and review samples to inform their selections.

Digital displays include interactive product information, vehicle configuration capabilities, a six-screen viewing lounge that can televise races and more.

“We also have a dyno, which is extremely rare to find,” Rosa says. “It’s a device that measures force, torque or power. More specifically, it evaluates the measure of power and speed, providing a reading that indicates the amount of power in the engine. It essentially provides your vehicle’s vitals under pressure.”

Ferraris in the facility are featured in their most flattering light. “The showroom display lighting is designed to provide beautiful renderings of the vehicles from every angle,” Beylo and Penney say.

Ferrari of Naples will become a member of the dealer group’s Ferrari Competizione race team, which participates in the Ferrari Challenge Series. The dealership can accommodate the race team’s full-size Competizione race transportation trailer for the occasional racing event party.

Ferrari of Naples is the brand’s first dealership in Southwest Florida, created not only to serve local Ferrari owners in a convenient location, but to attract and entertain residents who enjoy fast, luxurious rides.

“Whether you’re in the market for one of our vehicles or would like to learn about our iconic racing history, we welcome the entire community to visit Ferrari of Naples,” Rosa says. “It’s an exciting place.”


ICONIC DESIGN The new Naples dealership features Ferraris in their most flattering light.

Ferrari Front and Center

Ferrari fans can get a taste for life in the fast lane during the 17th annual Ferrari Club of America Cars on 5th event, held this month. The Naples Automotive Experience kicks off with the Jetport Reception on Feb. 4 at the Naples Airport, followed by a curated car sale on Feb. 5, and the grand event, Cars on 5th, on Feb. 6.

“What initially started as a small Ferrari car show has become one of the nation’s largest, right here in Naples,” Helder Rosa says. “Ferrari of Naples will be front and center in the event.”

For more information, visit carsonfifth.com.


Photo Credit: Courtesy Ferrari of Naples; Carlos Sanchez; Courtesy Helder Rosa
Published: Feb. 4, 2021

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