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Say cheese! Smiles are practically guaranteed at the Original Selfie Museum, which recently opened at Mercato in North Naples. 

The unique business, promoted as “the most Instagrammable place in the nation,” offers a variety of professional sets, props and lighting to give visitors an immersive selfie experience to produce share-worthy photos. Artistic walls and various vignettes provide colorful backdrops to help visitors create fresh content for their Instagram, Tik Tok and other social media accounts.

“This new experience will give people of all ages a way to connect with one another in a modern fun-filled way while creating memories and photos that last a lifetime,” said Valerie Cope, senior marketing director for the mixed-use center. 

The selfie stop’s new end unit is across the street from Bravo Italian Kitchen in the longtime former location of Bobby Chan clothing store and most recently SUNS Brand outdoor furniture store. The 3,989-square-foot location is the ninth in the nation for the social media-ready photo studio chain, which also operates in Austin, Denver, Miami, Raleigh, San Antonio, Seattle and Atlanta and Alpharetta, Georgia.

Hourly ticket prices are $29 on weekdays and $34 on weekends. Reservation slots are available to be booked each hour for up to 25 people.

Original Selfie Museum, 9115 Strada Place, Unit 5155, is open 2 to 9 p.m. Monday through Thursday, 2 to 10 p.m. Friday, noon to 10 p.m. Saturday and noon to 9 p.m. Sunday.

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