Podcast: Mastermind, Episode 29

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As President of the Pat Iyer Group and creative force behind EditingMyBook.com, Iyer is the authority on publishing for executives, small business owners and entrepreneurs. To Iyer, the best way to share expertise, establish credibility, build a strong reputation among your peers, and develop a flow of new clients and customers, is to write a book. From her career as a medical liability expert and professional speaker to her new path as an author and coach, Iyer has been sharing her experience and expertise for a lifetime.

In this episode, Iyer and Heather Christie discuss some of the primary obstacles to publishing for potential authors and how to overcome them. They breakdown the pros and cons of self-publishing versus using traditional publishers and how to get started no matter which route one prefers. They also highlight the unique opportunity to repurpose for other mediums, whether that’s turning blog posts into a book, or tweeting relevant highlights from blogs and podcasts. Listen on iTunes or Spreaker.

"Mastermind" is a podcast series hosted by Heather Christie in partnership with Gulfshore Business magazine. Christie, an executive and leadership coach and president of Evolve Global, conducts exclusive interviews with executives, as well as offers her insights and success strategies. Featured guests include Southwest Florida Community Foundation CEO Sarah Owen and United Way President Cliff Smith.


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