The Truth About My Job: Public Relations

Can good PR save a troubled company? Mollie Page, owner of Print Page, explains.

It's easy to judge another industry from the outside, with ideas formed by what we see on TV, hear on the news or experience through our friends. But not all stories and stereotypes are true. The best way to debunk myths about an industry? Turning to those who know it best.

THE MYTH: A public relations professional can fix a culture or history of bad customer service.

THE TRUTH: “You can have the best product on the market, but if your employees or policies are lousy, then all that money spent on a fancy public relations campaign to attract new clients will result in an army of unhappy customer reviewers,” says Mollie Page, owner of Print Page, which provides writing, marketing and publicity services.

“A good strategy is to
 look at what customers are saying about you online, then systematically make a plan to fix each real problem,” she adds. Once 
those issues are resolved, you can 
work to attract 
new clients that
 become lifelong customers or great referrers, making a media campaign worth it in the end.