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Forget Me Not

Sales advice from Gulfshore Business Associate Publisher Rob Wardlaw



Rob Wardlaw, robw@gulfshorebusiness.com.

This past May, my childhood friends and I met for a second reunion in what we hope will become a tradition for many years to come. Beyond sharing the same hometown, my friends and I also share a lot of the same core values and interests. While our conversation topics have changed over time, one thing that hasn’t changed is the easy banter and familiarity that we have that makes for laughter and fun when we get together.

This past visit, my very good friend Karl brought a poster-size photo of our group from last year’s reunion in what would become an interesting twist. It was meant as a bit of a joke to show how we had changed over the past year, but it also served to mark the place of two of my friends who could not make it this year. Through the photo, they were there in spirit.

Memories are made every day—simply by being present in the moment. However, it is also true that a visual cue—such as a photograph—can be an extremely important aid in remembering an event. Although we all had our own personal recollections from our reunion the year prior, the photo was visual proof of where we went, what we did and even what we were wearing on that day one year earlier.

The fact that Karl had gone to the trouble of bringing a photo enlargement with him made it all the more likely that we would not forget to take a group picture until the last morning when we were all preparing to leave. This hasty last-minute photo didn’t make for the best artistic statement—but it will certainly serve the purpose as a visual marker of our 2018 reunion. Thinking back, we came very close to forgetting something very important and something we would regret not having as a memento.

You see, quite often, your big idea or important solution is right in front of you, hiding in plain sight. It might seem so obvious, or it might seem invisible—depending on the situation and your frame of mind. Like the photo of my friends that was sitting in our midst—while we were seemingly oblivious to it—it really is rather easy to forget things, and that’s why it is even more necessary to keep accurate notes and use electronic reminders. In the end, overlooking something simple, yet important, is really quite common. The best salespeople do not view occasional forgetfulness as a weakness, but rather, upon remembering, use this as a spark to ignite their selling. 

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