My Shower Door blankets spring training in signage with Twins, Red Sox

My Shower Door signs can be seen all over both of Lee County’s spring training ballparks, and Bill Daubmann said he enjoys the fun factor in further building his company’s brand.

Daubmann, president and founder of My Shower Door, grew up in Springfield, Massachusetts, rooting for the Boston Red Sox. Now he gets to do the same while seeing his company’s logo everywhere home runs are hit near Daniels Parkway.

There’s one on the far-right side of the famed Green Monster replica at JetBlue Park, spring training home of the Red Sox. And there’s one comprising a big chunk of space above left field at Hammond Stadium at Lee Health Sports Complex, spring home of the Minnesota Twins.

Anyone who gets a ride from their car to the ballpark gate entrances does so in the My Shower Door Courtesy Shuttle, with the company’s logo waving in the wind on a flag attached to the golf carts.

Three years ago, Daubmann began putting his money toward his passion in a marketing arrangement he deemed both fun and financially beneficial to both his favorite team and his business, that has grown from three to 192 employees.

“My affinity for the Red Sox is real,” said Daubmann, who created My Shower Door in September 2003. It manufactures glass shower doors and operates in Southwest Florida and beyond, with two locations in Naples and one each in Fort Myers, Cape Coral, Sarasota, Tampa, St. Petersburg, Orlando and Boca Raton.

“We started with them three seasons ago, when somebody dropped out,” Daubmann said of the Red Sox. “And the timing was right. And we grabbed signing on center field.”

This year, Daubmann’s company upgraded to having signage on the Green Monster, the left-field outfield wall, after Nuna Baby ended its sponsorship agreement.

“They asked us if we wanted to move to the Green Monster,” Daubmann said. “That was bucket list for us. I said of course. I know it’s Green Monster Junior, but sure.”

The business-to-business deals between sponsors, such as My Shower Door and the Twins and Red Sox, are confidential by mutual agreement.

Lee Health is paying the Twins over a 10-year agreement for the naming rights of the sports complex in which the Twins play. My Shower Door courted those naming rights, too.

Sports Business Journal estimated those rights to be in the $100,000 to $200,000 range per season.

“Lee Health ended up getting the naming rights, which I’m thrilled to death with,” Daubmann said. “I was in negotiations for three years with the Minnesota Twins after CenturyLink left. We just couldn’t come to terms. They wanted me to sign a 10-year deal, and I’m just not comfortable with a 10-year deal. But we did purchase a very large sign in left field. It’s on the cover of your magazine.”

Indeed, the sign appears on

the February cover of Gulfshore Business, which commemorated the 100th anniversary of spring training in the region.

Daubmann turned that sign into a further marketing opportunity — one that benefits charity.

“If any Twins player hits a home run over it, we donate $5,000 to the Lee Health Cancer Institute,” Daubmann said. So far, that hasn’t happened. “A Rays player hit one over it, and a Twin player hit one about 10 feet short.”

JetBlue Airways pays the Red Sox for the naming rights of the stadium at Fenway South sports complex.

Daubmann has deals providing his company extensive signage at both ballparks.

At Fenway South, the My Shower Door logo appears on a backdrop behind two of the Red Sox World Series trophies. Any time fans get their photos with the trophies and share it on social media, My Shower Door’s branding gets shared, as it’s in the background on what is known in the advertising business as drop and repeat printing.

“Every single person who gets their photo with the World Series trophy is going to have our logo in the background,” Daubmann said. “So that’s a big hit.

“We try to put our brand in front of our clientele. And both stadiums are definitely our clientele.”

When the Red Sox asked Daubmann about upgrading to Green Monster signage, he asked the team for one more thing in return. And he got it.

On June 2, Daubmann is scheduled to throw out the ceremonial first pitch — at Fenway Park in Boston, when the Red Sox face the Los Angeles Angels. Angels all-star outfielder Mike Trout hired My Shower Door to do an installation at his Tampa home, Daubmann said.

Daubmann’s deals include four spring training season tickets at the Twins and Red Sox games. He usually brings his wife and two guests, usually previous or potential clients.

Asked if the marketing arrangements are worth the investment, Daubmann said he really didn’t know.

“Hard to track,” he said. “But I know people see it. I hear it all the time. I go along with it. I tell people: take a picture, tag us, and maybe you can join us for a game.”