Florida land market shifts to strategic pricing in 2025

Florida’s land market shifted toward strategic pricing, selectivity and long-term value in 2025, according to Saunders Real Estate’s annual Lay of the Land Market Report. Conservation remained a major focus, with nearly 160,000 acres protected statewide totaling about $670 million, including more than 100,000 acres in easements. Farmland continued to be a stable asset class, with more than 32,700 acres trading across 74 transactions at an average of $8,780 per acre. Large tracts of more than 500 acres became scarcer, dropping from 22 transactions to 14 year over year, while average pricing climbed above $9,500 per acre. Transitional land led overall volume, with more than 25,000 acres selling across 107 transactions and generating more than $1 billion in sales, largely in high-growth Central and South Florida markets.