Naples is facing a tourism slump, with visitation down 5.3% in April compared to last year and more than 2,000 jobs lost between May 2024 and May 2025, leading the state. Local businesses report fewer out-of-state visitors, though longer stays and international travel (minus Canada) helped sustain some hotel metrics. Canadian visitation plunged 19%, contributing to an 8% overall drop in foreign tourism. Restaurant owners, such as Vincenzo Betulia, chef and owner of Campagna Hospitality, have cut hours to manage costs, while businesses, such as Naples Soap Co., are hosting events to boost local traffic, WINK News reports.