Four Sanibel nonprofit organizations partnered to launch a new outreach campaign aimed at broadening public awareness and appreciation of the island’s natural resources and wildlife.

The Sanibel Wild Mile includes organizations with shared values of education and conservation. Its partners are located about a mile apart along a stretch of Sanibel-Captiva Road and the island-wide bike path. Partners include the Bailey-Matthews National Shell Museum & Aquarium, Clinic for the Rehabilitation of Wildlife, “Ding” Darling Wildlife Society and Sanibel-Captiva Conservation Foundation.

Through pooled efforts in marketing and communications, organization officials said, the objective of The Sanibel Wild Mile is to increase awareness, for locals and visitors alike, of the opportunities to access, learn about and enjoy the ecology and biodiversity that makes Sanibel unique, through abundant trail systems, exhibits and education centers featured at the partner organizations and elsewhere on the island.