Naples Soap Co. signed a lease to open a new store in Venice in the planned community of Wellen Park, located along U.S. 41 and River Road. The location will feature more than 2,200 square feet of retail space with a coastal, modern theme and showcase the company’s full line of natural soaps, bath bombs, face care and body butters. The new store is expected to open in the fourth quarter of 2022. Founded in 2009 by Deanna Wallin, the Naples-based company produces 300 bath, body and personal care products made in the U.S.