Naples Soap Co., a retail destination specializing in premium-quality skin and hair care products, achieved its 2023 retail expansion plans by adding four new stores across the state of Florida. In total, the company added 6,100 square feet of retail space. The first new location was opened in late spring in the Panhandle in Santa Rosa Beach along Highway 30A. This store is situated in a high-end tourist market that attracts vacationers during the spring, summer and early fall, opposite of Southwest Florida’s tourist season. The next location was selected due to frequent customer requests to open a store in South Florida. This store is in heavily populated Broward County in the city of Plantation and is expected to have a steady stream of year-round shoppers. It opened in the summer. The third location fills the geographic gap between the company’s current locations in Punta Gorda and Lakewood Ranch. The Wellen Park store opened in late June. Lastly, the fourth location is situated in The Villages, which opened in July.