Lee County native Casey Crowther founded Target Roofing & Sheet Metal just miles from his childhood home after years of working the roofing industry.
In 2018, Business Observer named the award-winning company as the sixth fastest-growing firm in Southwest Florida. That year, Target Roofing made $27 million in sales, nearly doubling its total from 2017.
“I can still recall my very first job at Target Roofing,” Crowther says. “I took in the call, estimated the repair, performed the work myself, and collected the invoice. … Things have changed a lot since that first sale, but we still have these core values in every step of our process.”
Giving back can be considered another core value.
Personally and through his company, Crowther donates to industry-related causes, such as Lee BIA Builders Care and Habitat for Humanity. Target Roofing donates all labor and materials at no cost to the homeowners served by both organizations. Additionally, Target Roofing sponsors many area nonprofits and community organizations. The company also completed more than 35 repair projects in Hurricane Irma’s aftermath.
“Over the years, I’ve learned that life is all about effort,” Crowther says. “You can’t accomplish something great without hard work and dedication. In everything you do, if you just decide to put in the effort—more effort than anyone else—you’ll do well in every area of business and life.”
Off the clock, Crowther has helped plan Fort Myers Pro Rodeo alongside his wife, Margo. He coaches youth football and baseball teams in Fort Myers. His contributions to St. Francis Xavier and Bishop Verot High School, where he graduated from, have helped purchase whiteboards and other classroom items.