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Owner/Branding Photographer

Jesi Cason Photography

Jesi Cason began as a photographer in 2007 and opened her own photography business 13 years later. And, while she said her style lends itself well to loud, proud, impossible-to-ignore clients who want to differentiate themselves from their competitors, the best business advice she ever received had nothing to do with photography.

“When I got my first camera, I reached out to a wedding videographer in my hometown and asked her if I should go to school and study photography. She essentially told me, ‘I went to school and studied photography. I should have studied business. You can learn photography on your own, but business and marketing skills are what artists really need,’” she says. “I took this to heart and her advice helped me see the importance of prioritizing good business practices, which made it possible for me to be a full-time professional photographer today.”

Away from her business, Cason serves on the Diversity and Inclusion committee of the AAF-SWFL and volunteers for the Neighborhood Accountability Board for Lee County Human & Veteran Services. She also works with Love Your Rebellion to promote marginalized people through the arts.