34

Entrepreneur

Grab N Go Kayaks/YouTube

Though he was working full-time as a nurse, Justin Lammers would occasionally upload videos of what he called his “aquatic adventure” to his YouTube channel, called KayakDIY. Over time, his videos of kayaking, fishing, diving and boat building helped turn his passion into a full-time career and garnered the attention of major outdoor and marine companies.

“My father said, ‘Do what you love so that you never work a day in your life.’ I definitely took that to heart,” Lammers says. “In addition to KayakDIY, I run a kayak rental delivery service called Grab N Go Kayaks in Cape Coral, and my fishing genre TikTok account operates as a small business for advertising fishing products.”

Aside from his many business endeavors, Lammers has a passion for helping his community and struggling local businesses. Through his YouTube channel, he has funded clean water efforts in Southwest Florida and organized funds from a paid YouTube sponsorship to help feed the homeless. He has also provided fishing gear and kayaks to vacationing families struggling with terminal illness, while also donating his time and marketing skills to struggling local businesses.