As a fourth-generation, Fort Myers native and eighth-generation Floridian, Rob Pellicer has deep roots in the area. But as a travel industry veteran, his position with Hertz helps keep people on the move.

“I lead efforts to enhance contract and promotional marketing performance through big data analytics and developing innovative pricing and product strategies to compete globally,” he says. “I was also part of the team developing go-to-market tactics and providing strategic guidance for Hertz’s partner and distribution portfolio, both of which helped the company navigate the global pandemic.”

In addition to his work, Pellicer has made a splash on the pool deck as a mentor and coach with Swim Florida. He has coached numerous swimmers who’ve won state titles and, thanks to his swimmer’s performance at the U.S. Nationals, Pellicer was named a coach on the 2019-20 U.S. National Junior team. In the summer of 2021, he coached at the U.S. Olympic Swimming Trials, where his athlete recorded two top-20 finishes.

What are your future aspirations?

I hope to lead Hertz and the rental car industry into the forefront of the next wave of technological and strategic innovations that will revolutionize how consumers travel and possibly use cars for everyday use.