32

Co-Founder and CMO

Affluence Media Agency

As a global brand strategist, Sofia Gonzalez helps established CEOs, consultants, thought leaders and professional service brands elevate their passion and create a profitable brand that people know, love and trust. However, while she works to help brands elevate their passion and profitability, she’s equally passionate about supporting other businesswomen in Southwest Florida.

“I make a point to support my fellow businesswomen by promoting their products, services and events through my social media platform. I not only want to support women business owners, but I want to celebrate their wins, too,” she says. “During the pandemic, it was gratifying to create and host an online summit called Purpose, Passion, Profit Summit. It brought together women from all over Southwest Florida and the world, and created a safe place for women to share their stories and gain tools to find their passion and make a profit through personal branding and marketing implementation.”

Gonzalez also puts her heart into causes that she cares about, including serving as a mentor for Girls Going Places, a national program that teaches girls financial literacy and the benefits of entrepreneurship. In addition, she serves her church as a worship leader.