Tourism & Hospitality

BEACH BENEFITS<\/h3>\r\nMore than 419 miles of Florida\u2019s 825 miles of shoreline have been designated by the Florida Department of Environmental Protection as \u201ccritically eroded.\u201d That means the level of erosion threatens development, recreational, cultural and\/or environmental interests.\r\n\r\nAccording to Lee County, a wide beach can reduce hurricane damage by 50%. Healthy beaches also attract and sustain wildlife and contribute to the quality of life in the region.\r\n\r\nAnd there\u2019s no denying the impact the quality of our beaches has on tourism in the area, a major component of our local economy. In both counties, the beaches are consistently the top draw and top activity for visitors, who open their wallets when they\u2019re here to the benefit of local businesses. Visitor spending in Lee County in 2019 generated a total economic impact of more than $5 billion; in Collier County that total economic impact was more than $2 billion in the same year.\r\n\r\n \r\n\r\n<\/div>\r\n

Photo Credit: Getty; Lee County Government; Courtesy Collier County Government<\/h5>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>","post_title":"Shifting Sands","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"shifting-sands-2","to_ping":"","pinged":"","post_modified":"2021-12-06 15:58:23","post_modified_gmt":"2021-12-06 20:58:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.gulfshorebusiness.com\/?p=16189","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":16040,"post_author":"391","post_date":"2021-05-27 04:00:18","post_date_gmt":"2021-05-27 08:00:18","post_content":"

Photo by Del Adams<\/strong> from Pexels<\/strong><\/h5>\r\n \r\n\r\nFlorida\u2019s Paradise Coast<\/a>, Collier County\u2019s tourism bureau, is reaping success from its \u201cOnly Paradise Will Do\u201d promotional campaign this spring in several target markets. \u201cWhen you feel comfortable enough to travel again, reward yourself with the stunning beaches, wide-open spaces and impeccable hospitality Naples and Marco Island are known for. Because after everything you\u2019ve been through, only paradise will do,\u201d the marketing campaign tells potential visitors. The decision to advertise during the pandemic was an absolute home run, Commissioner Andy Solis said last week at the county commission meeting. \u201cBecause it kept us out there. It kept Collier County as the place to be,\u201d he says. A recent report from the Tourist Development Council shows that the local tourism industry is roaring back, Solis said. \u201cDepending on what information you want to look at, we are anywhere from 1% to 5% down from 2019, which was the record-breaking year of all time. So, it is great news. The hoteliers are doing really well. The group business is starting to come back a little bit,\u201d he said, noting that the data clearly shows that the change in Collier\u2019s marketing campaign for Naples, Marco Island and the Everglades made an incredible difference. \u201cWe had some research partners say that, other than the Florida Keys, we were the only market that has bounced back and is really back to where we almost were in 2019,\u201d Solis says. ","post_title":"Paradise Coast marketing campaign paying off for 2021 tourism","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"paradise-coast-marketing-campaign-paying-off-for-2021-tourism","to_ping":"","pinged":"","post_modified":"2022-06-16 17:59:01","post_modified_gmt":"2022-06-16 21:59:01","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.gulfshorebusiness.com\/?p=16040","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"}],"next":false,"prev":true,"total_page":3},"paged":1,"column_class":"jeg_col_2o3","class":"epic_block_14"};