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Jay Tusa, assistant airport director for strategy and development at Pensacola International Airport, has been named tourism director for the Naples, Marco Island, Everglades Convention & Visitors Bureau, or CVB. 

Jay Tusa

Tusa, who has more than 25 years of travel industry experience, begins his new position March 25. 

Tusa will direct destination management, strategic planning and engagement initiatives for the region’s tourism offerings. In his Pensacola International Airport position, he planned initiatives focused on economic growth and sustainable tourism for the region. 

It is a county employee position; no county board or commission approvals are necessary. Tusa replaces Paul Beirnes, who left after two years to take a job with the Amelia Island Convention & Visitors Bureau.   

In his tourism career, Tusa has served as the executive director of Visit South Walton, director of marketing for Explore Asheville, corporate director of marketing for St. Joe Hospitality, director of communications and research for Louisiana Office of Tourism and executive director of River Parishes Tourist Commission.  

“We are pleased to welcome Jay Tusa as the newly appointed tourism director for the Naples, Marco Island, Everglades CVB,” said Dan Rodriguez, Collier County deputy county manager, in a news release announcing the appointment. 

“His impressive experience in elevating the visitor experience and management of critical infrastructure and beach enhancement projects will ensure Collier County’s tourism-supported initiatives will continue to drive the economic growth that supports the unique lifestyle that both visitors and residents enjoy in our community.” 

A statement from Tusa in the release said he was “excited to take on the role of tourism director for the Naples, Marco Island, and Everglades CVB. With a strong commitment to fostering sustainable growth and building vibrant communities through collaborative efforts with stakeholders, I’m looking forward to elevating our region’s tourism landscape and making lasting contributions to our community.” 

Tusa holds a bachelor’s degree in communications from Loyola University New Orleans and holds designations of Certified Destination Management Executive, Travel Marketing Professional and Certified Travel Industry Specialist. 

The board also accepted the resignation of Amanda Cox, who said she needed to leave because of expanded duties with Marriott. The terms of three other board members expire April 1, as well.

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