Collier tourism spending rises despite fewer room nights

Collier County tourism spending increased in August despite declining paid lodging stays, as more visitors opted for unpaid accommodations. The county welcomed an estimated 241,300 visitors, up 6.2% from August 2025, according to research firm Downs & St. Germain. Direct visitor spending climbed 7.8% to $169 million, while paid room nights fell 1.7% to 184,000. Overall lodging occupancy slipped to 45.5%, although the average daily rate rose 12% to $261.89. Hotel occupancy increased to 52.8%, even as group demand dropped 36.9%. International visitation rose 18%, led by growth from Canada and Europe. The figures suggest stronger visitor spending without corresponding growth in paid accommodations, WINK News reports.