Fort Myers couple blends music, tradition with award-winning tequila brand

When Fort Myers husband-and-wife entrepreneurs Chris and Geri Andrews debuted their long-planned tequila company in May 2024, they called it Music Spirits LLC. Their dedication to the title runs deeply through the brand and its Música tequilas. It’s part of the manufacturing process where their agave-and-water spirits are made in Jalisco, Mexico, before being imported to the United States.

During the fermenting and aging stages, workers play music that is believed to enhance the final product, or what the couple call “the Mozart effect.” That doesn’t mean they only play Mozart; any kind of melody — whether blues, rock, reggae, house, techno or mariachi — might go into the mix.

“The music sound vibrates the liquid and excites it in a certain way,” Chris Andrews says. “Same thing when it’s aging in the barrels … It’s a little subjective. We’re one of maybe a dozen brands that use this method.”

The couple’s tequila was its own hit after it debuted last May in Florida and Michigan, where the couple grew up. They moved here four years ago.

Now their products have garnered 21 awards for both taste and unique glass bottle design. The major ones are two double gold medals for their Reposado, one at the 2025 Wine & Spirits Wholesalers of America Access Live tasting competition, the leading national event for the alcohol beverage industry; and another at the 2024 SIP World Spirits Competition.

magazine writes, “Their Reposado is aged to perfection, offering a refined balance of the agave’s natural sweetness and the rich complexity of the oak aging.”

The company’s other offerings include a limited-edition Blues Reserva Añejo — a flavor made exclusively to the blues. Andrews said he will probably create editions inspired by jazz, rock and other forms of music.

Moving forward, Chris and Geri are intent on protecting the heritage behind their product and the brand’s boutique, craft approach. “It really is a living brand that we hope to have fun with,” Andrews says.

Meanwhile, they support music education through Save the Music, a national nonprofit that partners with public school districts to provide resources for teachers and school leaders.