Insomnia Cookies, a growing brand specializing in serving warm, late-night cookies, is opening its 10th store in Florida on Saturday at University Village, just south of Florida Gulf Coast University’s campus.

At 19800 Village Drive, Suite 230-B, in south Fort Myers, Insomnia Cookies is open as late as 1 a.m. every day and until 3 a.m. on Thursdays through Saturdays.

“We are a late-night cookie company,” said Catharine Burns, the company’s marketing activations manager. “We bake our cookies all throughout the day. Whether you’re coming in at 1 p.m. or 1 a.m., you’re always going to have a warm cookie.”

Insomnia Cookies is headquartered in Philadelphia and started in 2003 at the University of Pennsylvania campus, where founder Seth Berkowitz recognized a void. He began baking and selling the cookies from his dorm room.

“There weren’t any late-night sweet options,” Burns said. “The rest is history.”

This will be the company’s 236th location nationwide. In celebrating the grand opening, customers who visit the new store dressed in pajamas will receive one free classic cookie between 8 p.m. and 3 a.m. Saturday. At 8 p.m. the same day, customers are invited to a late-night PJ party featuring giveaways. A quarter of all in-store sales from 8 p.m. to 3 a.m. that day will be donated to the United Way’s Hurricane Ian Relief Fund.Prices for one classic cookie are $2.50, and they can be ordered in bulk by the half-dozen ($13.50), dozen ($24) or more. Insomnia Cookies has its own delivery drivers with a $6 delivery minimum and also works with delivery partners.

“We keep the cookies warm and the ice cream cold during deliveries,” Burns said. “We are working with a local vendor for ice cream. We’re also creating our own brand of ice cream that we’re hoping to roll out later this year.”

Classic cookie flavors include chocolate chip, snickerdoodle and double chocolate chunk, as well as vegan options. In addition, there are deluxe flavors such as chocolate peanut butter cup, oatmeal walnut and salted caramel.