Although it has nothing to do with “Top Gun,” the sky’s the limit for the independent-minded women behind Maverick The Collection clothing boutique.
In January, Maverick The Collection celebrated the boutique’s grand opening with a party at the Galleria Shoppes at Vanderbilt, but owner and CEO Stephanie Jonas actually has been building her business for years.
“I started in 2019, launched in my garage,” Jonas said. “We started a direct-sales clothing company, which basically just means girls can sign up with our company and sell our clothes. Most of our girls that sell just sell right out of their living room or they have a little pop-up at a salon or they do markets and vendor events. We have about 350 active girls selling our clothes across the U.S.”
So, rather than being a single boutique, Maverick The Collection consists of a tribe of female entrepreneurs, which Jonas calls Mavies. Maverick’s mission is to help enable financial freedom, inspire confidence and empower women to define their own path. For a nominal startup fee, Mavies are given the tools they need to run a successful business.
“They’re, basically, their own independent contractors,” Jonas said. “They buy the clothing from us. We ship it to them and then they kind of run their own businesses. We also give them the opportunity to build teams if they sign girls up under them. We give them some bonuses each month, we do incentive trips and everything like that. So, technically, they’re their own business but they are a part of Maverick.”
Maverick’s clothing line is a hand-curated selection inspired by the urban boho style.
“We have new styles that come in weekly,” Jonas said. “Right now, we have about 400 different styles. I don’t claim to fit every body but we do try. Most styles range from a size 0 to a size 14-16 and then we do have some plus-size options up to a size 20 and we basically cover all the bases. We have denim, athletic wear, dresses, tank tops, two-piece sets, bathing suits, jackets, I mean, you name it we carry it. The only things we don’t carry are baby clothes and men’s right now.”
After three years of having a warehouse in California, Jonas decided to relocate it in August from the Golden State to the Sunshine State because she said it was becoming too hard to do business in California.
“I was traveling out there three times a month and I really wanted to have control over the warehouse,” she said. “Ever since COVID, warehousing out there has just been an absolute disaster. Our warehouse got broken into three different times. The police couldn’t do anything. The workers just don’t want to work and they’re given rates that are astronomical.”
So, Jonas moved her warehouse to Bonita Springs and then decided to open her first brick-and-mortar showroom in a space that had been her office at 2367 Vanderbilt Beach Road, Unit 814, North Naples. “It’s been mine for the last three years. We just decided to open it to the public,” she said.
Jonas feels the timing was right because she says the local lifestyle center has really stepped up its efforts in the last couple of years, attracting more tenants and retail traffic. “I love the shops that are in here right now,” she said. “It’s a good little community. It’s a great plaza.”
Jonas plans additional brick-and-mortar locations in the region. “My plan is to open up at Coconut Point within the next two months and then from there my plan is to franchise,” she said. “I have not worked out all the details but that is the grand plan.”
The hours for the new boutique are 11 a.m. to 7 p.m. Tuesday through Friday, 9 a.m. to 3 p.m. Saturday and noon to 5 p.m. Sunday.
“We are going to be doing like a sip-and-shop a couple nights a week with champagne and 20% off purchases,” Jonas said.