How the Mighty Fall and
 Why Some Companies Never
 Give In, by Jim Collins


“Most books focus on what
 makes a business successful.
 Collins’s book looks specifically 
at the factors that contribute 
to business failure. It’s a very 
interesting dive into the (Collins-ascribed) stages of decline. It is easy to see how any company, when doing exceedingly well, can lose the drive, hunger and laser focus that made it successful in the first place.”