Naples area summer housing market sees more options, lower prices

Homebuyers in the Naples area have more choices and slightly lower prices this summer, bucking the usual seasonal slowdown. Inventory rose 18.2% year over year in June to 5,885 homes, the highest summer inventory in the past decade, according to a Market Report from the Naples Area Board of Realtors. This increase, paired with a modest decline in prices, sparked a 1.5% increase in both pending and closed sales compared to June 2024.

“Traditionally, we tend to see more bargain hunters during the summer,” said Sherry Stein, managing broker at Berkshire Hathaway HomeServices Florida Realty. “Prices have relaxed slightly over the last few months, and this is bringing more buyers back to Naples who were previously priced out of our market.”

The June 2025 NABOR Market Report includes data on single-family and condominium sales, price ranges and geographic trends across Collier County, excluding Marco Island.

The median closed price in June dipped 3.2% to $576,000, down from $595,000 a year ago. However, the average sales price rose 12.4% to $1.2 million, driven in part by continued demand in the luxury market. Closed sales of properties priced above $5 million increased 13.6% over the past year.

Despite concerns that inventory is growing, NABOR analysts said the opposite is happening. “There is a perception that inventory is climbing,” said Mike Hughes, vice president and general manager for Downing-Frye Realty Inc. “But the reality is exactly the opposite. Inventory decreased 21% in the second quarter of 2025.” That drop was due to a combination of successful closings and sellers pulling listings from the MLS to potentially relist in the fall, he said.

Local brokers emphasized that the Naples market is unique. Many sellers are not in financial distress and don’t carry mortgages, giving them more flexibility. Jeff Jones, broker at Keller Williams Naples, said, “Sellers that pull their homes off the market during the summer are doing serious sellers a favor.”

Some national reports have painted a dimmer picture. A recent Consumer Affairs report ranked Naples and Cape Coral among the five softest housing markets in the U.S. as of May, with Naples topping the list. According to the report, 88.7% of homes in the Naples area sold below list price, with a median 67 days on market and a 3.9% median price cut.

Adam Vellano, managing director of South and Southwest Florida at Compass Florida, pushed back against those characterizations. “News stories that bundle Naples into the value erosion narrative are misleading,” Vellano said. “Our report shows a market returning to normal. Furthermore, if you add in sales from new construction [not tracked by NABOR], our market looks even better.”

Cindy Carroll of Carroll & Carroll Appraisers & Consultants said June’s 9.2-month supply of inventory is still within a healthy range, as she considers a balanced market in the Naples area to be a 12-month supply.