Aerial view of Marco Beach Ocean Resort on Marco Island, a beachfront property that helps drive Collier County’s tourism economy and visitor spending.
International visitors to Collier County in June were up, reversing a downward trend due to ongoing political and economic challenges.
At the August meeting of the Tourist Development Council, Joseph St. Germain of Downs & St. Germain Research said June was the first time the county has seen year-over-year increases in international visitation since January 2025, up 10.8%, with Canada up 16.3%.
Domestic visitation was up 9.7% year over year, and the three-month forecast from hotels and vacation rentals is cautiously optimistic.
“It’s not ‘start a parade’ yet, but overall, it looks pretty positive year over year as we look at the next three months,” St. Germain said.
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